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Free 30-min Audit → Strategy Call
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ROAS went from 2.1× to 6.8× in 90 days. Our Shopping campaigns have never performed like this.

— Arjun M., D2C Founder
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They cut our cost per purchase by 44% while doubling our ad spend. Genuinely impressive.

— Sarah K., eCommerce CMO
Founded by Ex-Googler

Google Ads agency
that wins you customers at scale

Performify Ads is a specialist Google Ads agency. We turn Google into your most profitable acquisition channel.

JOIN 100+ GROWING BRANDS
Nexa Design Coach2Reach Give2Kids G2K Edge Overseas Trawoc Commercial West Nexa Design Coach2Reach Give2Kids G2K Edge Overseas Trawoc Commercial West

Accountable. Transparent.
Obsessively Optimised.

Save time, reduce ad costs, and scale further.

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Clients Served

From startups to enterprises, we've built and managed high-performing campaigns that drive real, measurable growth.

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Average ROI Increase

We increase ad ROI for our clients by an average of 47% — through tighter targeting, better bidding, and zero wasted spend.

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Cut in Wasted Ad Spend

There's hidden profit in your ad account. We cut wasted spend on average by 32% — freeing budget to scale what's working.

Built to scale leads and revenue.

For lead generation and eCommerce businesses where Google Ads directly drives growth.

Lead Generation

Fill your pipeline.
Not just your inbox.

We help service businesses, SaaS companies, and B2B brands generate high-intent leads at a CPL your competitors can't touch. Every rupee tracked. Every lead qualified.

62% Lower CPL avg.
3.4× More qualified leads
Search + Performance Max   Conversion Tracking Setup
Landing Page Optimization   Lead Quality Scoring
Get a Free Lead Gen Audit →
eCommerce / D2C

Scale revenue.
Protect margin.

We work with D2C and eCommerce brands to engineer Shopping campaigns, Performance Max, and Search that drive profitable scale — not just top-line growth.

4.8× Avg. ROAS
2.8× Revenue growth
Shopping Ads + PMax   Feed Optimization
ROAS-Based Bidding   Profitability Analysis
Get a Free eCommerce Audit →

Our 6-Phase Framework

No guesswork. Just a proven system.

G Overview Keyword ideas Forecasts Saved keywords Negative keywords 🔍 google ads management India ▾ Dec 2024 ▾ KEYWORD IDEAS (747) Keyword (by relevance) Avg. monthly searches 3-mo change Competition Top bid google ads management 49,500 ▲ 8% HIGH $128 ppc agency india 18,100 MED $67 google adwords consultant 9,900 ▲ 12% HIGH $95 search ads management service 6,600 ▼ 3% MED $52 google ads expert india 4,400 ▲ 5% HIGH $84 paid search agency 2,900 MED $41
Phase 01

Audit & Discovery

We dig into your business, competitors, and current account. Every rupee wasted gets identified before we touch your budget.

G Campaigns Campaigns + New Filter ▾ Campaign name Status Budget Clicks Impr. CTR CPC Brand — Search (India) ● Enabled $800/d 1,240 28.4K 4.37% $42 Non-Brand — Search ● Enabled $1,200/d 3,816 91.2K 4.19% $56 Performance Max — All Products ● Enabled $2,000/d 5,102 140K 3.64% $68 Competitor Conquest — Search ● Paused $500/d Total — All campaigns $4,500/d 10,158 259K 3.92% $56 Ad preview — Brand Search · Headline 1 of 15 Performify Ads – Google Ads Specialists | Ex-Google Team | Free Audit performifyads.com · ★ Quality Score: 9/10
Phase 02

Campaign Build

Keywords, ad copy, audiences, and conversion tracking — built from scratch to convert, not just to spend.

G Goals Goals > Conversions Setup Google Ads Conversion Actions Purchase (GA4 + Enhanced Conversions) Tracking status: Recording · Last 7 days: 284 conversions Active Lead form submit (Google Tag Manager) Tracking status: Recording · Last 7 days: 91 conversions Active Phone call (60+ seconds) Tracking status: Recording · Last 7 days: 47 conversions Active GOOGLE ANALYTICS 4 GOALS GA GA4 linked · 3 key events imported ● All conversion data flowing correctly · Ready for launch
Phase 03

Pre-Launch Review

Every element reviewed before a single rupee goes live. No surprises.

All campaigns · Jan 1 – Jan 14, 2025 Learning Period Overview Impressions 86.4K Clicks 3,218 Conversions 142 Cost / Conv. $486 ↓ $800 $650 $500 $350 $200 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Cost / Conv. Trend ↓
Phase 04

Learning Period

We collect real data, identify early signals, and establish your baseline performance.

G Keywords Keywords > Search terms Search Terms Report Add as negative Search term Match type Added/excluded Clicks Cost Conv. free google ads management Broad 38 $1,596 0 google ads course online Broad 24 $984 0 google ads agency india Exact ✓ Added 102 $3,264 14 hire google ads expert Phrase ✓ Added 67 $2,144 9 Today's optimisations · May 18 Paused 2 keywords (0 conv., $2,580 wasted) Bid +15% on 6 top converters · Est. +12% conv. vol. Added 28 negatives · Blocked irrelevant traffic
Phase 05

Daily Optimisation

We're in your account every day — cutting waste, improving bids, refining copy.

Sep 1, 2024 – Mar 31, 2025 · Compare: Previous period Scale & Ascension — Revenue Overview Total Revenue $21.4L ▲ 71% YoY ROAS 6.8× ▲ from 2.1× Conversions 4,218 ▲ 2.8× volume Budget scaled $50K→$3L 6× increase $4L $3L $2L $1L Sep Oct Nov Dec Jan Feb Mar Revenue Prev. period
Phase 06

Scale & Ascension

Once we find winners, we scale them aggressively. This is where growth compounds.

Our Services

Everything we do, end to end — so your Google Ads actually work.

Account setup & structure

  • New account builds and full account audits
  • Campaign restructuring for improved quality scores
  • Conversion tracking setup and verification
  • Google Tag Manager and Analytics integration

Campaign types

  • Search — high-intent keyword targeting
  • Shopping and Performance Max (ecom)
  • Display & Gmail Sponsored Promotions (GSP)
  • YouTube & video advertising
  • Remarketing and customer list targeting

Research & strategy

  • In-depth keyword research and intent mapping
  • Competitor analysis and auction insights
  • Audience and demographic targeting strategy
  • Market opportunity and gap analysis

Ad creative & copy

  • Responsive search ad and display ad copywriting
  • Ad extension setup (sitelinks, callouts, structured snippets)
  • Ongoing A/B and multivariate ad testing
  • Messaging aligned to funnel stage and audience

Bid management & optimization

  • Smart bidding strategy setup and management
  • Manual and automated bid adjustments by device, time, and location
  • Budget pacing and spend efficiency monitoring
  • Negative keyword management and search term reviews

E-commerce management

  • Google Merchant Center setup, audits, and feed management
  • Shopping campaign structure and product group optimization
  • ROAS and revenue-based bidding strategy
  • Dynamic remarketing for product catalog audiences

Lead generation & tracking

  • Call tracking, recording, scoring, and importing
  • Form and micro-conversion tracking
  • Offline conversion imports for closed-loop attribution
  • CRM integration to track leads through to close

Audience building & segmentation

  • Customer match and similar audience creation
  • In-market, affinity, and custom intent segments
  • RLSA (remarketing lists for search ads) strategy
  • Full-funnel audience layering across campaigns

Landing page & CRO

  • Landing page audits and conversion rate analysis
  • CRO strategy consulting and prioritized recommendations
  • Message match review between ads and landing pages
  • A/B testing coordination with your dev or CMS team

Reporting & insights

  • Custom dashboards with your key metrics and KPIs
  • Monthly performance reviews and strategy calls
  • Attribution modeling and assisted conversion analysis
  • Actionable recommendations, not just data dumps

Lean Founder-Led Team

We operate as an extension of your team, keeping your scaling efforts moving at high velocity.

Built by Ex-Googler

Expert Team In Your Pocket.

Our specialists don't just "manage" ads — they engineer conversions. We combine aggressive direct response tactics with deep platform knowledge your competitors' agencies simply don't have.

Avg. ROAS
62%
Avg. CPL reduction
Reporting

Custom Reporting
Dashboard

Clear, honest reporting every month. You'll see exactly where your budget went, what it returned, and what we're doing next.

Campaign Performance This month Export Total Spend $14.9K Revenue $96.4K ROAS 6.4× Conversions 1,240 Jan Feb Mar Apr May Jun Jul Aug
01
Google Ads Only

100% focused.
Zero distractions.

No SEO. No social. No brand strategy. Just Google Ads, every day, for every client.

02
48-Hour Launch

Audit to live in
two days.

From your first call to live campaigns in 48 hours. Your competitors aren't waiting — and neither are we.

03
Full Transparency

Your account.
Your data.

You own everything. Full account access, no lock-in, and reports that show every metric that matters.

04
Daily Optimisation

In your account
every single day.

We don't set and forget. Bids, copy, negatives — reviewed and refined daily to keep performance climbing.

FAQs

Questions? We've got
answers.

Everything you need to know about our process, and how we deliver results.

Can't find your answer?

Book a free call and we'll answer everything directly.

Book a Free Call
We're spending on Google Ads but not seeing profitable returns. +
Unprofitable Google Ads spend is almost always caused by poor account structure, broad keyword targeting, misaligned bidding, or landing pages that don't convert. As a specialist Google Ads agency, we audit every layer of your account, find the exact causes, and rebuild your Google Ads management strategy around your actual conversion economics.
Our cost per lead keeps increasing — can a Google Ads agency help? +
Rising CPAs come from increasing competition, quality score deterioration, or a PPC management strategy optimising for the wrong signal. Our Google Ads specialists diagnose the exact cause and implement the structural changes to bring your lead generation costs back in line — fast.
We manage Google Ads ourselves but results are inconsistent. +
Self-managed accounts typically suffer from poor Google Ads campaign structure, insufficient negative keywords, and no systematic testing. Our Google Ads management service takes over, rebuilds what's needed, and brings the methodology that produces stable, improving results month over month.
What makes Performify Ads different from other Google Ads agencies? +
We're a Google Ads specialist agency — 100% focused on Google, nothing else. No SEO, no social, no distractions. Our team is ex-Google, which means we understand Search Ads, Performance Max, Google Shopping, and Display Ads at a level most PPC agencies simply can't match. Every account gets daily optimisation, full transparency, and a strategy built around your actual numbers.
We don't know which campaigns are actually driving revenue. +
Without accurate conversion tracking, Google Ads is guesswork. Our Google Ads experts implement granular tracking via GA4 and Google Tag Manager, verify data accuracy, and build reporting that ties every PPC campaign directly to business outcomes — so you always know your true ROAS.
Our competitors' ads appear above ours despite a higher budget. +
Ad position is determined by Ad Rank — bid combined with quality score, CTR, and landing page experience. Our Google Ads optimisation improves every component so you win more auctions at a lower cost per click than competitors spending more. Better Google Ads management beats a bigger budget every time.
Our Google Shopping campaigns get clicks but very few purchases. +
Google Shopping and Performance Max underperformance comes from poor product feed quality, incorrect bidding by margin, or missing negatives. Our eCommerce Google Ads team audits your full Shopping setup and optimises feed data, campaign structure, and ROAS-based bidding to improve purchase conversion rate.
Get Started Today

Ready to Dominate
Google Ads?

Book your free audit now and we'll show you exactly where your budget is leaking — and how to fix it.

Nexa Design Coach2Reach Give2Kids Edge Overseas Trawoc
Book Your Free Audit